PAFF Institute – Coloring Our Sets in Style (Production Design Panel)


I attended a panel entitled ” Coloring Our Sets in Style” and found an amazing collection of uber-talented creatives who gave some astounding statistics on the scarcity of people of color in their guild.  They also tackled the question of AI coming for their jobs.  Please take a look and listen to one of the most compelling segments of the PAFF Institute.  Shout-out to LAMOH and Shelly Wallace for assembling this group.

Art directors determine which photographs, art, or other design elements to use. Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design and direct others who develop artwork or layouts.

A skilled and creative art director can make your company stand out from the crowd. The best talent will respond favorably to a well-written art director job description and salary information (if provided), so this is your chance to put your best foot forward.

Art Director Duties and Responsibilities:

  • Produces art layouts by developing art concepts and providing work direction to staff.
  • Trains, assigns, schedules, and coaches employees.
  • Meets art department work standards by following production, productivity, quality, and customer service standards.
  • Resolves operational problems.
  • Identifies work process improvements.

  • Meets art department cost standards by monitoring expenses and implementing cost-saving actions.
  • Formulates art concepts by supervising workers engaged in executing layout designs for artwork and copy to be presented by visual communications media.
  • Keeps customers informed by reviewing illustrative material for presentation.
  • Reviews project production factors by studying budget, background information, objectives, presentation approaches, styles, and techniques.
  • Selects and secures illustrative material by formulating basic layout design concepts and conducting research.