AT&T Codes Of Culture Shoot @ HartBeat Studios


Dakar Foundation was invited to participate as part of the AT&T Believes Campaign to provide awareness, access and equity to Community College students in the Los Angeles County digital media industry workforce landscape. April 10th found us shadowing the AT&T Codes Of Culture campaign at HartBeat Studios, Canoga Park.

The opportunity for our students included  interacting with an all-star crew of influencers, comedians, and a mostly people of color and women above and below the line production crew members.  This shoot was hilarious for our crew of students from Pierce, Santa Monica College and MoorPark Community Colleges. Dakar’s student team comprised of Timberlyn, Shoni & Kennedy were embedded inside of the AT&T Codes Of Culture shoot @ HartBeat Studios.


Munir Muhmud orchestrated this array of personalities so that our students received a panoramic and interactive experience with the crew, including the directors, producers, and the client agency of record.  Stay tuned as our students also met LOL Executive Shane Norman on the set, and he invited us this Friday to see how this shoot was conceived and some of the next steps for delivering the production to AT&T. In addition there will behind-the-scenes video shared with a Q&A at this meetup.

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BSDRS @ AT&T’s It’s 212 Day: A Conversation With @asaprocky and @dapperdanharlem A Celebration of Harlem Culture!

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AT&T #404Day Live @Ravine ATL from Codes Of Culture on Vimeo.