Proposal: Pulse Conference Partnership By Digital Pathways Initiative OPPORTUNITY: We are proposing that an organization focused on enterprise technology, digital entertainment, or brand experience engage in a partnership with the Dakar Foundation and UCLA’s Anderson School of Management that would provide an opportunity to participate in the February 8 Conference. The partnership would allow partners to: (1) Present on innovation that impacts the way audiences consume entertainment and/or engage with brands (or to highlight challenges and opportunities with building the talent pipeline for the future) (2) Host an exhibition space onsite (3) Receive recognition in our 10th Anniversary Pulse magazine (distributed onsite and made available digitally) (4) Receive guest passes to the event About the Pulse Conference Now in its tenth year, The UCLA Anderson PULSE Entertainment, Sports & Technology conference brings together leading executives to share insights and perspective on the current trends, opportunities and challenges impacting the entertainment, sports, technology industries. Hosted by the Center for Media, Entertainment & Sports (MEMES) at UCLA’s Anderson School of Management, the Conference is the ultimate forum for strategic discussion, game changing insights and career altering networking opportunities. This year’s theme will be the Age of Personalization: we will explore the shift from the age of convenience (mobile, digital, wireless, streaming, etc.) to the age of personalization (subscription services & unbundling, social media, hypertargeting). In an environment where consumers curate their own entertainment experiences, and increasingly rely on search, recommendation engines and e-commerce platforms when selecting products and services, how do consumers discover new entertainment experiences and brands? And how do content creators and brands engage consumers and deliver the experiences they crave? Above: Jay Tucker, MEMES Executive Director (right), hosts fireside chat with Kevin Lin, co-founder, Twitch at 2018 Pulse Conference Page 2 of 3 Past presenters include: Jerry Bruckheimer, Award-Winning TV & Film Producer; Kevin Lin, Chief Operating Officer, Twitch; Debra L. Lee, Chairman & CEO, BET Networks; Peter Guber, chairman and CEO of Mandalay Entertainment Group and co-owner of the Golden State Warriors and Los Angeles Dodgers; Jim Lanzone, CEO and president of CBS Interactive; Ann Hand, CEO, Super League Gaming; Mike Hopkins (’01), CEO (former), Hulu; Stan Kasten, President and CEO of the Los Angeles Dodgers; Steve Bartels, CEO, Def Jam Recordings; Ron Chiu, Chief Strategy Officer, AEG Live; Matthew Pierce, CEO, Versus Systems; Susan Cheng, Executive Vice President, Technical Operations, Warner Bros.; Kristen Mirek (’04) SVP, Social & Digital Video Strategy, Nickelodeon; Seth Greenfield, Co-Founder & CEO, Imperson; Brenden Meyer, VP, Digital Marketing, Wasserman; DJ Roller, co-founder, NextVR AUDIENCE: The conference attracts roughly 500 attendees including MBA students, industry executives representing Hollywood studios, leading technology companies, sports franchises, and brands, and entrepreneurs from our Silicon Beach community. PROPOSED SESSIONS We are proposing to curate a session focused on the relationship between media & entertainment, emerging technology and brands. Specifically, how future innovations can help with discovery, audience engagement, and brand experience. The ideal presenter can speak strategically to the emerging entertainment & technology platforms, as well as the technical expertise, human resources and operations required to address them. Alternatively, we can curate a session focused on access and inclusion: how we can make entertainment experiences more inclusive (race, gender, and ability). Examples include efforts to put more people living with disabilities in movies and TV, creating videogames that are more accessible for the differently abled, building a talent pipeline for underserved communities, exploring ways to achieve gender equity in the writers’ room & board room, and more. DEMONSTRATION/COMPETITION OPTION: Partners can work with DPI to curate a session where students may exhibit their final projects during the conference. Final, edited projects would be eligible – session up to 30 minutes long. GUEST PASSES Partners will get at least 10 guest passes which can be used by the partners or their guests. Additional passes can be provided based on availability. COST: Conference Partnership, including speaking opportunity: $25,000• DEMONSTRATION OPTION: $35,000• Page 3 of 3