Gorgeous setting for the Fall ’18 #DigitalHollywood Conference! pic.twitter.com/2HUwXdIZBh
— Side Pocket Images (@sidepocketimage) October 17, 2018
I enjoyed speaking to film makers and artists at Digital Hollywood. I talked about why no one cares what they do. Sounds harsh right, I know. But I argue that no one cares what you do. Instead they care about the problem you solve. #313method @Expert_Dojo @botcopy @dhollywood pic.twitter.com/BB2rsHrH7H
— Ryan Foland (@ryanfoland) October 19, 2018
It looks like we’re taking over @DH_Conference in LA! If you’re attending, hear our five Fullscreen all-stars as they hit the #digitalhollywood stage and share their expertise. https://t.co/sSKjyBf1Of pic.twitter.com/d35ydKq3OJ
— Fullscreen (@Fullscreen) October 16, 2018
The @starterpackshow cast is here in full force for tonight’s premiere pic.twitter.com/LQbM00Uwqi
— AT&T Hello Lab (@ATTHelloLab) August 17, 2018
David Offenberg, Finance Professor @LMUCBA and Financial Management Association Innovation in Teaching awardee, sharing the CBA’s new Business of Film certificate course at the @DigitalHollywd event in Los Angeles. #DH #digitalHollywood #LoyolaMarymountUniversity#businessoffilm pic.twitter.com/T5XbFoNY0V
— LMU Executive MBA (@LMUExecutiveMBA) October 17, 2018
It looks like we’re taking over @DH_Conference in LA! If you’re attending, hear our five Fullscreen all-stars as they hit the #digitalhollywood stage and share their expertise. https://t.co/sSKjyBf1Of pic.twitter.com/d35ydKq3OJ
— Fullscreen (@Fullscreen) October 16, 2018
So proud of the team for creating this funny and meaningful show! https://t.co/XK4jgB5k3C
— Maude Standish (@MaudeChild) August 21, 2018
The Future of Brand Partnerships and Influencer Marketing
Kendra Bracken-Ferguson, Chief Digital Officer, CAA-GBG, a division of CAA
Beau Avril, Global Head of Business Operations, FameBit By YouTube
Maude Standish, VP of Programming, Fullscreen
Natasha Vaquer, Vice President of Talent Partnerships & Influencer Strategy, Refinery29
Simon Kelly, Co-CEO and Chief Enthusiasm Officer, Story Worldwide
Dan Ghosh-Roy, SVP Audience Development, Complex Network
Corey Weiss, Head of Business Development, ipsy, Moderator
BRAND PARTNERSHIP
“We get so caught up w/ #influencermarketing but Influencers are not saviors for brands.” “It needs to be apart of a bigger conversation.
–@KendraBracken CAA-GBG
–@NatashaVaquer @Refinery29 #digitalhollywood #monetization pic.twitter.com/MZRyLi0wAS— Alicia Brayboy (@AskAlicia) October 17, 2018
Kendra Bracken-Ferguson, Chief Digital Officer of CAA-GBG: For almost two decades, Kendra Bracken-Ferguson has helped to define and navigate the digital space as a creative force for brands and influencers, becoming a recognized and sought-after business innovator and global digital architect. Now the Chief Digital Officer of CAA-GBG, the largest brand management agency in the world with 24 offices in over 20 countries, Kendra leads a global team of digital marketing experts and social media natives. The BrainTrust, the social media agency that Kendra founded in 2016, joined CAA-GBG which is a joint venture between Global Brands Group Holding Limited (“Global Brands”), and Creative Artists Agency (“CAA”). Prior to BrainTrust gaining notoriety and success, Kendra saw an opening in the market for digital, social and influencer marketing, and she co-founded Digital Brand Architects.
“Influencers aren’t going away, they’re just shifting. But always remember influencers are a tactic not a strategy.” – @KendraBracken, Chief Digital Officer CAA-GBG #digitalHollywood #influencermarketing pic.twitter.com/WXJGOLUNNL
— Alicia Brayboy (@AskAlicia) October 17, 2018
Now in its sixth year, DBA grew quickly from an idea at a kitchen table into the go-to firm for influencer management. Before launching DBA, Kendra created the social media footprint for fashion behemoth, Ralph Lauren, where she was the company’s first Director of Digital Media. Kendra’s work during and since her time at Ralph Lauren was informed by her years as Vice President, Digital at Fleishman-Hillard, New York, where she led the digital consumer team in developing social media strategies for clients including AT&T, DKNY, and P&G. A compelling and charismatic keynote speaker and industry leader, Kendra has been awarded the Emerging Voice Award by her alma mater Purdue University, named one of the “Most Influential African American Women” by Essence Magazine, Zimmer Children’s Museum board member and noted by Mobile Marketer as a “Mobile Women to Watch” amongst other industry accolades. Working ahead of trends and predicting opportunities, Carpe diem is not just a saying to Kendra – it is a way of life.